A keyhole into the startup garage

Tuesday, March 24, 2009

Brant Cooper gives us the activities week by week, of an early stage start-up.

"Week 1 Tasks:

  • Document Business Hypotheses - market segment, customers, pain, acquisition methods, etc.
  • Identify 100 potential users to interview.
  • Identify 50 potential partners to interview.
  • Create interview process and objectives.
  • Create MRD based on “vision.”
  • Identify key metrics for proving model.
  • Prepare blog launch using company domain"
Lean Start-up: Part 1 « Market By Numbers - Brant Cooper

I like the focus on identifying customers and talking to them as the first activity. I wish I had done this in the past.

As an added bonus, buzzword of the week: Freemium model.

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